Privacy Policy

1. Information We Collect

When you place an order or create an account with Dead Drift Co., we collect the following personal information:

• Name, billing address, and shipping address
• Email address and phone number
• Payment information (processed securely via Shopify Payments — we never store raw card data)
• Browser type, IP address, and device information collected automatically via cookies and log files
• Purchase history and browsing behavior on our store

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including communication with our fulfillment partners
• Send order confirmations, shipping notifications, and tracking updates
• Respond to customer service inquiries
• Send marketing emails if you opt in (you can unsubscribe at any time)
• Improve our website experience through analytics
• Comply with legal obligations

3. Sharing Your Information

We do not sell your personal information. We may share your data with trusted third parties only as necessary to operate our business:

• Shopify — our e-commerce platform, which powers our store and payment processing
• Fulfillment partners — international suppliers and warehouses that ship your order require your name and shipping address
• Shipping carriers — USPS, UPS, FedEx, and international logistics partners
• Google Analytics — anonymous site usage data to help us understand how visitors use our store
• Email marketing platforms — such as Klaviyo or Mailchimp, only if you have opted in to marketing

4. Cookies

We use cookies and similar tracking technologies to:

• Keep your shopping cart active between sessions
• Remember your preferences and login state
• Analyze site traffic and user behavior via analytics tools
• Serve relevant ads through platforms like Meta and Google (if applicable)

You can disable cookies in your browser settings, though some store features may not function correctly without them.

5. Data Retention

We retain your personal data for as long as necessary to fulfill orders, resolve disputes, and comply with legal obligations. You may request deletion of your account data at any time by contacting us at support@reeldirty.co.

6. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate data
• Request deletion of your personal data
• Opt out of marketing communications at any time
• Lodge a complaint with your local data protection authority

7. Security

We implement industry-standard security measures including SSL encryption on all pages and PCI-compliant payment processing through Shopify. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data.

8. Contact

If you have questions about this Privacy Policy, please reach out at support@reeldirty.co or through our Contact page.